Re-posted from:
Etsy Fort Worth: Beautiful Booths- Studio Longoria
When it comes to craft shows having a visually inviting booth is just
part of the job. Today Stephanie of Studio Longoria shares how she has
put together not only a visually inviting booth, but how she engages
customers with some hands on fun, all while staying true to her brand
motto
"Creating Adventures."
I've
been vending at arts and crafts shows for the past 6 years, and through
those years my booth set up has evolved greatly. Every show I do, the
set up changes a little, but one thing I try to keep the same is the
over all feel of my brand. I want my brand to translate from the web to
real life. I want my internet customers to recognize my booth right
away, and my in person customers to remember my booth experience when
they look me up online.
I
like to engage with my customers online by asking opinions on products,
sharing works in progress and offering fun giveaways every now and
again. Engaging with customers in person is a little different, but I've
worked out a few ways to do this that go beyond just welcoming the
customer with a "Hello."
One
way is by creating a fun, inviting booth. Just walking by, my customers
are drawn in with a large marque arrow which screams, "Come in! Have
Fun!" Customers see the arrow from down the isle and are curious to know
what's going on in that booth. Once they get to my booth they are hit
with an explosion of color, the same way they are when they open up my
website.
My banner is always hanging prominently, centered above my largest
table. It matches my website, blog and shop banners. So when customers
look me up online they remember my hanging banner and know that they are
in the right place.
I've
learned the importance of utilizing height in my booth. Though I may
not have solid walls, like a brick and mortar store, I've built my
display upwards with risers. My risers include boxes, wooden stands and
baskets. My products are not laying flat on the tables, limiting table
space, but standing up for a better view. This idea came from retail
shopping where very little is displayed flat on tables.
I've
also created a fun, funky chandelier for night time shows. Not only
does it provide great lighting, it is also a conversation piece which
draws customers in.
Something
I just recently added to my booth is a Spin-a-Prize wheel, which
embodies my brand motto "Creating Adventures." With my spin wheel
customers are encouraged to be adventurous by spinning the wheel to win a
mystery prize. The mystery prizes vary from mini plushies, to pin back
button sets, hand embroidered mini hoops, decoden accessories, and even a
full size plushie every now and then. People love to join in on the
adventure with hopes of winning that treasured full size plushie.
My
advice to other vendors is to find a way to engage your customers in
your shop be it in your booth or online. Also make sure that your booth
speaks to your brand, and that it is cohesive with your website.
Studio
Longoria is owned and operated by Stephanie Longoria of Arlington,
Texas. You can find Studio Longoria on Facebook,
www.facebook.com/StudioLongoria , on Etsy, www.StudioLongoria.etsy.com ,
and on Twitter and Instagram @StudioLongoria .